Wine & F&B Advisory
Sharper Hospitality Consulting supports hotels and resorts in developing thoughtful, revenue-aligned food & beverage programs, with a focus on wine sourcing, positioning, and guest experience.
Through a collaborative approach with Watchtower Advisors, a wine-focused advisory entity, we help properties build wine programs that are both operationally sound and commercially effective.
What We Do
We work with hospitality clients to:
Define wine program strategy aligned with brand positioning
Source wines that reflect guest expectations, price sensitivity, and market demand
Identify and evaluate suppliers, distributors, and direct winery relationships
Structure wine lists for profitability, usability, and guest appeal
Align wine offerings with broader F&B and guest experience strategy
How We Work
Sharper Hospitality leads the commercial and guest-facing strategy, ensuring alignment with revenue goals and brand positioning.
Watchtower Advisors provides wine-specific expertise, including sourcing, supplier relationships, and program development.
This combined approach ensures wine programs are not only well-curated, but also executable, profitable, and relevant to the property’s target guest.
Who We Work With
Independent boutique hotels
Lifestyle and design-forward hospitality brands
Properties looking to elevate or reposition their F&B offering
Hotels seeking to build or refine wine programs as part of the guest experience
Current Focus
Supporting hospitality clients in integrating wine programs into overall commercial strategy
Building direct relationships with wineries and producers
Exploring opportunities for curated wine experiences, partnerships, and events